Entrepreneurship-based potential wellness tourism di Bali

I G.P.B Sasrawan Mananda(1*), Yohanes Kristanto(2)
(1) Fakultas Pariwisata Universitas Udayana, Bali - Indonesia
(2) Fakultas Pariwisata Universitas Udayana, Bali, Indonesia
(*) Corresponding Author
DOI : 10.30604/jika.v8i3.2512

Abstract

As a tourist destination, Bali is widely known as a place that prioritizes health and well-being, especially as a leading spa destination. The health and wellness industry has become an integral part of Bali's tourism sector and needs significant development to compete on regional and global levels. This research outlines the potential for wellness tourism entrepreneurship in Bali as a tourist destination, encompassing ten aspects to consider. These ten aspects include Bali's position in the global health and wellness tourism market, its position in the regional market, the types of products and services offered, identifying target markets, addressing potential obstacles, understanding competitor strategies, differentiating oneself from competitors, aligning company goals with opportunity-based strategies, leveraging partnership opportunities, and implementing promotional strategies

Keywords


Bali’s Potenc; Wellness Tourism; Entrepreneurship; Opportunities

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